Employees need to understand your CX vision. Here's how to write a CX vision statement they'll understand and actually use.

I've been getting a ton of questions lately about how to write a strong CX vision statement, so I made a short video on the topic. It includes:

  • My criteria for evaluating a vision statement
  • 4 vision statement formats I've found useful
  • The relative benefits of each type of vision statement
  • Example vision statements for each format